Can shoe labels be washed?

It's well known that Mabel's Labels shoe labels are:

• extra tough
• extra sticky
  
• do not rub off on socks
  
• fit nicely into the insole of shoes, boots, skates and rollerblades and are
  
• shipped with protective overlays to ensure durability.

But what happens when you need to wash the shoes?

We sent a pair of running shoes* through two consecutive cold water washes and both the shoe labels and the protective coatings look as good as new!

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* The labels had been applied to the shoe for over one month and were securely stuck in the shoe thanks to the heat and pressure of little feet.